BYLIMA was launched in 2014 by the owner Salima Tarzati and expanded into an international brand started from the Netherlands, with one store located in Amsterdam.
Salima Tarzati is a self-taught fashion designer who was born and raised in Amsterdam. She grew up in a traditional Moroccan family with fascination for different cultures and international fashion.
Her own label ‘BYLIMA’ was created to fullfill her dream of being able to see ‘BYLIMA’ garments worn by beautiful women around the world. Her sence of creativity as a self-taught designer is unique and her bubbly personality can be seen trough all the pieces.
‘Since I was a little girl, my love for fashion has been big. I feel like a princess when i’m wearing my own creations. Therefore, i want to share this feeling with all the people in the world. My inspiration comes from travelling around the world and seeing different cultures. My imagination is driven by simple things in life, nature, flowers and the different color stories of life. I combine these things in sketches and drawings. They are now called collections.
..where it all started
Bylima considered to be one of the most celebrated caftan designers in the Netherlands and in the Arabic World. Bylima exquisite designs are masterpieces that embody Moroccan authenticity and elegance. The atelier has dressed many Moroccan and Arab celebrities and royalty, which has brought much attention to the brand. However, her hard work and creativity are secrets to her continued and growing succes. Recently, Bylima started her own scarves and burkini line, which is already popular around the globe. In 2019 one of the biggest warehouses of the world ‘selfridges’ (De bijenkorf) wanted to start selling exclusive BYLIMA collections.
BYLIMA presented her new collection during the Dubai fashion week at the Sofitel Dubai The Palm Resort. The royalty collection of BYLIMA is according to Salima Tarzati for royal class and women of the future. After the fashion show, invited celebrities, emirates, bloggers, and princesses, were able to have a drink and socialize with eachother. What resulted in big business.